How Johnnie Walker Damaged Its Brand By Affiliating With The Women’s March
After a heavy investment of money and time, the company has wrapped the Johnnie Walker brand around a movement that many regard as anti-Semitic.
Ivanka Trump Shouldn’t Fold Her Fashion Brand, But Go To Superstores
The Trump brand name may have been the fashion line’s ultimate downfall, but it’s potentially still the company’s most valuable asset.
Twisted, Degrading Beer Labels And Names Spoils Industry Success
Some beer companies need to decide whether their product is about developing a taste for the finer things in life or an aid to preying on women.
How Online Marketers Use Facebook Quizzes To Exploit Your Narcissism For Easy Bucks
Brands know they need to make users feel as if they are gaining some insight into themselves, and that people want a personal and engaging conversation with their interactive content.
Boy Doll Completes American Girl’s Transformation Into Bigger Barbie
A boy character is a good idea, but unless Mattel addresses American Girl’s increasing triviality it will have converted the iconic dolls into just a bigger set of Barbies.
Hillary Clinton Is Playing Taylor Swift’s Failed Branding Game
Just like Taylor Swift, Hillary Clinton is playing the twenty-first-century PR game by twentieth-century rules.
How Instagram And Celebrities Sell Us Homogenous Lifestyles
Smartphones have given us democratized ‘art,’ which is also marketized to a greater degree than ever before.
Maybe Donald Trump Isn’t A Master Of Media
Donald Trump’s $2.4 billion in free media, while making him more popular with Republicans, made him less popular with everyone else.
Businesses Should Stop Exploiting Celebrity Deaths
Companies feel the need to inject their solemn words and trademarks into the act of grieving for celebrities like David Bowie, Merle Haggard, and Prince. It’s grotesque.
The Intellectual Case For Trump II: Trump Is The Culture Warrior We Need
Donald Trump represents the first candidate for whom success could only come after a culture war apocalypse.
Trump: The Art Of The Brand
The moral and civic vulgarity of our political class is more consequential, more dangerous, than Donald Trump’s offenses against polite taste.
How To Correctly Admire Donald Trump
Donald Trump resonates with our world to the point of emanating daily shock waves because he is not of our world.
Do Weird Baby Names Indicate Selfishness Or Love? Yes
Some parents brand themselves with their children the way accessory designers select a new trademark. That may be what a child’s unusual name indicates. But it might not.
This Impeachment Inquiry Is Really About Who Sets U.S. Foreign PolicyIf Trump thinks it’s in the national interest to rootcontinue reading >- Democrats Concede Their Impeachment Argument Is FailingDemocratic leadership has indicated they can't move thecontinue reading >
- Trump Administration Vows To Fight EU Decision To Put Warning Labels On Jewish ProductsYesterday, the EU’s Court of Justice, the highest coucontinue reading >
