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Target’s Latest Trans Mania Is Asking For More Boycotts, And Customers Should Deliver


As if partnering with a Satanist to design “pride” month merchandise wasn’t bad enough, Target is back this holiday season to force its latest batch of LGBT-themed Christmas products on its customer base.

Last week, it was revealed that Target is selling a variety of “rainbow”-themed Christmas decorations this year, ranging from nutcrackers holding the “progress” and LGBT flags to black disabled Santa ornaments. The retail giant is also merchandising LGBT-themed snow globes and wrapping paper.

The store has sold “pride”-themed nutcrackers during the Christmas season as early as 2021. But dumping its “rainbow” products onto shoppers this December is just the tip of the iceberg for Target, which apparently failed to learn from major revenue drops that plagued the retailer after alienating customers in June. The retail chain is also elevating individuals promoting the left’s radical LGBT agenda to significant positions within the company.

Among these figures appears to be Erik Thompson, who announced his partnership with Target on Instagram earlier this month as the store’s new “Senior LGBTQIA+ Segmentation Strategist and Pride Lead.” Thompson, who goes by “he/him/his/her” pronouns and uses the Instagram handle “gaycruella,” said he was “[h]onored to get to start a new body of work” and spearhead “Target’s LGBTQIA+ multicultural merchandising strategy and Pride businesses for the company and the LGBTQIA+ & Allied communities across the the [sic] nation.”

“Time to whip out the Glitter & Hellfire flamethrowers and rip that old world to shreds darlings,” Thompson wrote. “Let’s flip that script and rewrite that narrative. This time for ~ALL Guests, ALL Humans & ALL Hearts.”

Target’s attempt to trade Christmas’ green and red colors for rainbow ones isn’t all that surprising, given the company’s decision to sell and promote LGBT-themed merchandise earlier this year, including “light binding effect” swim tops and “tuck-friendly” bottoms as well as pride-themed merchandise for infants and toddlers. The retailer also teamed up with a self-proclaimed “gay trans man” and Satan supporter to “supply transgender-themed merchandise” to its 2023 “pride” collection.

Target has since experienced massive financial losses as a result of its embrace of radical gender ideology. According to The Daily Wire, Target’s third-quarter sales “tumbled 4.9% following a 5.4% decline in the second quarter,” which had been the company’s “first quarterly sales drop in six years.”

The Boycotts Must Continue Until Morale Improves

Don’t let its kid-friendly dog mascot fool you. Target is just as radically left-wing as once-great corporations like The Walt Disney Company have become. It has decided to cast aside its traditional customer base in favor of the latest leftist fad — even if that “fad” does irreparable harm to innocent and unsuspecting children.

[RELATED: It’s Up To Moms To Crush Target]

Until Target stops pushing this demonic paganism on the public (especially minors) and apologizes, there is zero reason sane Americans should continue to reward the retailer with a single penny. Target deserves the same economic pain that Disney and Anheuser-Busch received after those companies shamelessly foisted the trans agenda on their loyal customer base.

People who shop at Target should be treated the same way as people who drink Bud Light. Mock them. Ridicule them. Make them answer for subsidizing a company that’s apparently fine with castrating young boys and chest-binding little girls. Use the left’s tactics against them without a second thought.

Conservatives didn’t choose this culture war. But it’s incumbent upon all of us to fight it.

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