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Target Partnered With Satan Supporter Who Wants To ‘Eradicate’ Critics Of Transgenderism

Target collaborates with Satanist to release new trans merch
Image CreditAbprallen/Instagram

Target made the connection between radical gender ideology and Satanism even more obvious when the retailer chose to sell a Satan supporter’s trans merch.


This article describes disturbing products and messages.

Target furthered its commitment to advancing radical gender ideology this month when it partnered with a Satan supporter who called for the eradication of anyone who disagrees with the mutilation of children to supply transgender-themed merchandise to Target’s “pride” collection.

The recent collaboration between Target and the U.K.-based brand Abprallen and its designer “Erik,” a self-proclaimed “gay trans man,” features a sweatshirt emblazoned with a caduceus wrapped in a “cure transphobia not trans people” ribbon, a rainbow UFO tote bag that states “too queer for here,” and a pink “we belong everywhere” fanny pack.

“Being able to transition brings with it euphoria, comfort, self-love, and perhaps most importantly – hope,” Erik wrote in one Instagram post promoting a “transitioning saves lives” image. What Erik didn’t mention is the irreversible damage gender experiments yield, such as “sexual dysfunction, infertility, cardiac event[,] endometrial cancer,” life-threatening infections, and transition regret.

Erik’s products, which are showcased on Target’s website, average just a couple of stars. One five-star review penned by the designer, however, restated excitement that one of the largest U.S. retailers would stock this type of clothing.

“These have already got the transphobes infuriated with me and I feel like quite the celebrity to think that they believe this is all some big conspiracy and I have any power to brainwash anyone when I’m just some guy drawing pictures!” the designer wrote in an Instagram post announcing the partnership.

What Erik didn’t mention in the social media defense of Abprallen products is that “just drawing pictures” includes a long history of producing and selling goods that elevate Satan and transgenderism in the same breath.

One quick glance at the designer’s website and Instagram shows dozens of designs featuring satanic and sacrilegious symbols such as pentagrams, “Satan respects pronouns” T-shirts, “gay as hell” stickers, and stained glass windows covered up by “trans bodies are holy.”

“So for me, Satan is hope, compassion, equality, and love. So, naturally, Satan respects pronouns. He loves all LGBT+ people. I went with a variation of Baphomet for this design, a deity who themself is a mixture of genders, beings, ideas, and existences. They reject binary stereotypes and expectations. Perfect,” Erik wrote.

One particularly graphic image on the designer’s Instagram shows a naked demonic creature with a horned skull and mutilated breasts.

“Being called a demon is something I can cope with, and the idea of a trans demon is pretty damn cool, most of my work focusses on gothic or dark and satanic imagery juxtaposed with bright colours and LGBT+ positive messages,” Erik wrote in the caption.

Abprallen appears to have sold some of these products at an “Anti-Christmas Fayre Satanic Flea Market” in London in December of 2022.

In addition to promoting explicit evil, Erik often uses violent language and imagery, with products such as a “burn down the cis-tem” lighter, a “we bash back” mace, and “time’s up for transphobes” skull pins to call for action against people who take issue with radical gender ideology and the dangerous mutilation and castration it prescribes. Erik also sells merchandise promoting the murder of babies in the womb.

“In order to keep transphobes at bay we must eradicate them, it is very important to not engage in conversation with them – fascists do not listen to reason and they do not deserve the trans person’s valuable time,” Erik wrote in early March.

Target’s embrace of someone who promotes the explicit fusion of radical gender ideology and Satanism might seem recent but it’s not. In 2021, when a man dubbed a “homophobic heckler” asked a Target employee if the company supports “satanic pride propaganda,” the red-shirted employee replied “Yeah, both, Satan and Pride” without missing a beat.

Since 2012, Target has happily stocked the front of its stores with pro-LGBT T-shirts, accessories, pet items, party supplies, and decor. In recent years, Target expanded the reach of messages like “trans people will always exist,” “queer,” and “live laugh lesbian” to the children’s section.

Even well before the scheduled commencement of “pride month” in June, Target began selling “light binding effect” tops and“tuck-friendly” shorts in the children’s clothing section.

Target isn’t the only company elevating people and products that blend transgenderism and demon worship. In recent years, Hollywood stars like Lil Nas X and Sam Smith have tried to advance the LGBT agenda using demonic shoes, music videos, and performances with clear links to Satan.

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