“My success can’t be quantified/ If I gave two f–ks about streaming numbers, would’ve put ‘Lemonade’ up on Spotify/ F–k you, f–k you,” Beyoncé spits on her new joint album with Jay-Z. Queen Bey’s not-so-cryptic lyrics seem to be a response to accusations her husband’s streaming service, Tidal, faked hundreds of millions of plays and subscriber numbers.
In May, the Norwegian newspaper Dagens Næringsliv reported that Tidal fudged the streaming numbers for both Kanye West’s “The Life of Pablo” and Beyonce’s “Lemonade,” generating “massive royalty payouts at the expense of other artists.”
According to Variety, Tidal claims that West’s album recorded 250 million plays in the first 10 days of its release with just 3 million subscribers. Meaning that every subscriber played the album on average eight times per day. Tidal also said “Lemonade”was streamed 306 million times in its first 15 days of release last April.
The paper’s investigation used data from the Norwegian University of Science and Technology, where researchers estimated that Tidal’s total number of subscribers was closer to 1 million globally. Tidal denied the report and responded in a statement issued to Music Week: “This is a smear campaign from a publication that once referred to our employee as an ‘Israeli Intelligence officer’ and our owner as a ‘crack dealer’. We expect nothing less from them than this ridiculous story, lies and falsehoods. The information was stolen and manipulated and we will fight these claims vigorously.”
This isn’t the only sign of Tidal’s struggle. Kanye West ended his contract with the company last summer over money, claiming Tidal owed him $3 million. And TMZ reported on Tuesday that the heirs of Prince’s estate are about to back out of a deal giving Tidal exclusive streaming rights, saying “they don’t want the estate getting caught up in the streaming service’s legal problems.”
The other tracks on the power couple’s new album collaboration talk about their life at home, life in the public eye, celebrating their marriage rehab and growing family. “This beach ain’t always been no paradise/But nightmares only last one night,” Bey raps on “LoveHappy.”
The real irony of Beyonce’s lyrics on the track ‘NICE’ is that she actually does give more than two f–ks about her streaming numbers. The album dropped exclusively on Tidal over the weekend, but was available on Spotify and Apple Music by Monday morning.