Skip to content
Breaking News Alert Ex-Border Patrol Chief Says Biden, Harris Never Once Called Him

Audi Just Stepped On A Rake With ‘Equal Pay’ Messaging In New Super Bowl Ad


After Audi released its new Super Bowl ad featuring a bunch of equal pay mumbo jumbo, the luxury car company had to eat its words.


After Audi released its new Super Bowl ad featuring a bunch of equal pay mumbo jumbo, the luxury car company had to eat its words.

You can watch the entire icky ad here. Try not to barf.

“What do I tell my daughter?” a male narrator asks in the commercial as the camera pans to a father watching his daughter compete against a bunch of boys in a go-kart race. “Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she meets?”

“Or maybe I’ll be able to tell her something different,” the narrator concludes as the father leads his daughter towards their Audi sedan. The screen tuns black, and across it are the words in white: “Audi of America is committed to equal pay for equal work. Progress is for everyone.”

Gross. Gross. Gross Gross.

I’m not going to parse how psychologically damaging this advertisement is to all the young girls who will be watching this ad and consequently subjected to the deceitful victimhood rhetoric that “you matter less because of your chromosomes.” Instead, let’s focus on what happened after the luxury car company responded to a question on Twitter. All of the “equal pay” nonsense their ad espouses totally falls apart when faced with the realities of economics.

Here’s the question and response.

So, it seems that Audi admits their female employees’ paychecks are not as fat as those of their male employees. Yet this doesn’t mean female employees aren’t being paid equally. Yes, if you compare the overall income of women versus the overall incomes of men, women make 79 cents on the dollar of what a man earns.

But this statistic is misleading, as women often choose occupations that generally pay less than the jobs men chose. For example, fewer women take jobs in science and math fields, which generally pay more. Women do not like taking physically risky jobs, which also often have pay premiums. That’s why very few women work as frackers or linemen. (On the flip side, women die less often on the job then men.) Women also prefer jobs that give them greater flexibility, allowing them to stay home with their children, and they tend to work part-time more often than men do.

When hiring a female employee, employers have to take into account the possibility their worker may become pregnant and need to take a significant amount of time away from her job to recover and take care of a newborn. It’s not sexist for an employer to take that into consideration when hiring a female employee, or for her paycheck to reflect the aggregate of all of these factors. Audi should stop virtue signaling and spreading the false narrative that women are less valuable because of a dumb, long-debunked statistic.