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Victoria’s Secret Is Giving Up On Sexy When America Needs The Coors Light Twins

Coors Light Twins

It was less than 20 years ago that the Coors Light Twins became controversial among conservatives. Now they appear controversial among progressives.


On Wednesday, the New York Times published a lengthy feature about the lingerie retail giant Victoria’s Secret’s mission to redefine beauty by replacing their sexy models.

“The Victoria’s Secret Angels, those avatars of Barbie bodies and playboy reverie, are gone,” the Times reported, celebrating that “their wings, fluttery confections of rhinestones and feathers that could weigh almost 30 pounds, are gathering dust in storage… In their place are seven women famous for their achievements and not their proportions.”

Those new women to replace the supermodels include 35-year-old pink-haired soccer celebrity-turned gender activist Megan Rapinoe and 29-year-old biracial model and leftist advocate Paloma Elsesser.

The clothing line’s campaign marks the latest episode of corporate America capitalizing on cultural shifts compelled by progressives to transform the public’s timeless concept of beauty, and the major change speaks to how far the culture has indeed shifted.

It was less than 20 years ago that a series of beer commercials featured two busty blonde sisters, Diane and Elaine Klimaszewski. The two were branded as the “Coors Light Twins” and became controversial in the 2004 Colorado Senate Republican campaign of Pete Coors, then the chairman of the brewing company.

The ads are both linked below, albeit with poor quality as the only ones on YouTube available. They both also made an appearance in “Scary Movie 3.”

“Twins may hurt Coors campaign. Beer adds run counter to candidate’s ‘values,'” read an April 2004 headline by the Colorado Gazette in Colorado Springs.

“Coors Ads Suddenly Are Talk Of The Town,” read a column in Rocky Mountain News.

At the time, it was a scandal for a conservative politician to endorse the ads in what used to be a red state. Now, it’s conservatives mocking Victoria’s Secret’s abandonment of the busty blonde stereotype as a perfectly legitimate source of sexual attraction as the progressive movement seeks to eliminate gender differences altogether.

By embracing our sexual differences in contrast to progressives seeking to erase them, it’s difficult to imagine the Coors Light twins commercials would be controversial today with the same population they were 17 years ago.

The roles now appear reversed. It’s liberals who seem to be repulsed by the unapologetic sex appeal of twin blondes at a football game sponsored by a patriotic American beer company. After all, the “Washington Football Team” (formerly the Washington Redskins) eliminated its cheerleading squad for the next season. The progressive fantasy would prefer they be transgender, minority, and overweight, as a righteous rejection of basic beauty standards demanding viewers reject their primal inhibitions.

This article is not to say the new models promoted by Victoria’s Secret aren’t beautiful, but it’s an instinctual lie to pretend unconventional standards must be promoted above sexual attraction, and it’s even at times dangerous doing so.