Oreo cookies, a division of international foods giant Nabisco, announced yesterday a “special” LGBT edition that includes lectures about how to use transgender pronouns.
“We’re proud to celebrate inclusivity for all gender identities and expressions,” the company wrote in its Facebook post announcing the change. “In partnership with NCTE, we’re giving away special edition Pronoun Packs and encouraging everybody to share their pronouns with Pride today and every day.”
Federalist writer Kaeley Triller Harms made this tongue-in-cheek comment in response to Oreo’s post.
So did other commenters. Oddly enough, all the positive comments were on the top of the response feed and I had to scroll all the way down to see negative comments, even with many hundreds more likes and engagements than some of the positive ones.
Notice especially the Orwellian language Oreo’s Facebook responder employed in its first response below. Maybe NCTE taught Oreo that tactic too: “We’re inclusive of EVERYONE, so long as EVERYONE agrees with us!” “We’re so diverse, we’re willing to ignore, sideline, and offend half the country!”
Oreo made clear they’re taking sides in the culture war against half of America with repeated responses to supportive commenters on their post like the one below:
Oreo did not include this in its original post, but in responses to commenters noted that it is not selling these rainbow Oreos, only giving them away at a large LGBT celebration festival. It appears it wants to get all the cred from LGBT politics without alerting the majority of their customers, who probably won’t see their Facebook post and or this offensive product in any store to tip them off. In other words, this is a big, blaring anti-virtue signal.
For my favorite homemade Oreo recipe, which is a billion times better than powdered-sugar-and-Crisco-stuffed, overprocessed, shelf-stable-for-1-million-years wafers anyway, click here. If King Arthur Flour ever goes political, I’m going to cry.
Correction: An Oreo spokeswoman has confirmed that “NCTE” in Oreo’s original Facebook post stood for National Center for Transgender Equality, not the National Council of Teachers of English, as this article originally claimed. Thanks to an alert reader for pointing out the error, and apologies to the wrongly discussed NCTE. Federalist intern Susanna Hoffman made this factchecking inquiry at the author’s request.
