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Corporate America Loves Virtue-Signaling About ‘Human Rights’ Until It’s Payday From Genocidal China’s 2022 Olympics

When it comes to condemning China for committing genocide against the Uyghur Muslims, Coca-Cola and other corporations are silent.


Woke corporations that habitually virtue signal to gain the left’s approval are readily profiting off of the 2022 winter Olympics even though the games’ host communist China has a running list of human rights abuses.

A number of U.S. companies that claim to care about human rights are slated to be official partners with the International Olympic Committee for the 2022 Winter Games in Beijing. The corporations boycotted Georgia over its election laws, backed Black Lives Matter, and often speak out in favor of “oppressed” groups, such as through pro-LGBT statements, but will not penalize communist China for its human rights abuses.

Communist China’s role in hosting the 2022 games is already controversial due to the regime’s ongoing practice of abusing its power to oppress its citizens. While President Joe Biden promised a diplomatic boycott of the Olympics in protest of the CCP’s ongoing genocide against the Uyghurs, among other human rights violations, it’s clear that U.S.-controlled companies have no problems fraternizing with authoritarian enemies. Already, the CCP is using the influence it was awarded by the International Olympic Committee to spy on, record, and even censor people ahead of the fast-approaching games.

Coca-Cola, the “longest-standing partner of the Olympic Movement” and the world’s most polluting brand in 2019, often brags that it is an environmentally conscious company with a social justice streak. It even has a human rights division that regularly releases statements supporting social movements, often leftist-led, in the United States.

When it comes to condemning China for committing genocide against the Uyghurs, a minority religious group in the Xinjiang province, Coca-Cola is silent.

“We do not make decisions on these host locations. We support and follow the athletes wherever they compete,” Paul Lalli, Coca-Cola’s global vice president for human rights, said last summer.

Coca-Cola’s unwillingness to denounce communist China does not come as a surprise. In 2020, the global company spent time and money opposing a bill that would prohibit imports of Chinese products made using forced labor such as in the Xinjiang slave labor camps.

Although it happily enables the Chinese slave market, Coca-Cola had no problems with the leftist push to boycott Georgia over its election laws and was also one of the hundreds of companies that were duped into promoting and even donating hundreds of thousands of dollars to the Black Lives Matter Global Foundation, which is now facing financial scrutiny from multiple states.

Airbnb, another official sponsor of the 2022 Olympics, claims it is a company focused on “providing travel options that are economically empowering, socially inclusive and environmentally sustainable” to athletes. Just last year, Airbnb canceled hundreds of reservations in the Washington, D.C., area during Biden’s inauguration week due to concerns about “armed militias and known hate groups,” which never made an appearance. The company’s general commitment to social inclusivity and racial justice, however, stops short of China’s borders.

Olympic partners such as Visa, Toyota, Samsung, Intel, Alibaba, and others often make similar claims that they want to prioritize social equity, racial justice, and environmental sustainability. Yet they are silent when dealing with the International Olympic Committee and are thus complicit in China’s human rights violations.

Even woke propagandists at NBCUniversal stand to gain from directly partnering with China and the International Olympic Committee. NBCUniversal recently struck a deal with TikTok, the popular social media app owned by communist China’s ByteDance, to promote the 2022 Winter Olympics in Beijing via advertising. As a result, NBC is set to rake in even more cash than the more than $1.2 billion it made from advertising during the 2020 Tokyo Olympics.

“The rise of the Chinese economy under an authoritarian rule dictates a moral dilemma to multinational corporations. Some of them may be willing to risk angering Beijing and hurting their bottom line in order to uphold their values, but some may not. And how companies make their moral choices largely depends on how much consumers care about not buying forced labor-tainted products from China. It’s utterly unacceptable for corporations to turn a blind eye on Beijing’s human rights abuses, but whether they are held accountable ultimately comes down to whether we the people exercise our power,” the Mercatus Center’s Weifeng Zhong told The Federalist.