During the Christmas season, we can’t help but want to shower the ones we love with gifts. It’s a natural response. After all, at a time when we celebrate how God gave us the greatest gift of all through the birth of his Son, we’re moved to be generous with others in return—especially with our family and friends.
Thankfully, this year you can make the gifts you buy matter twice as much. With the Align Christmas Gift Guide, not only can you find truly fitting and memorable gifts for family and friends, you can do it while supporting good, pro-American businesses and workers. It’s a win-win—just like it always is when you buy with purpose.
We started New Founding, a media and investment firm, earlier this year to meet the demands of the moment: we need new companies in tech, media, and finance that refuse to bow before woke capital. We also send out a free newsletter called Align, so you can stop buying from people who hate you and direct your dollars to existing companies that deserve them.
Below we’ve made a list of numerous great companies with all sorts of gifts that would work perfectly for your parents, your spouse, your kids, your siblings, your friends, or really just about anyone. It’s a mix of best-loved products we’ve recommended in the past and products we’re featuring for the very first time. We hope you enjoy it.
Liberty Lane: Children’s books promoting American values of patriotism, hard work, and more
Bannor Toys: Beautiful wooden toys for your little tikes
John’s Crazy Socks: Funny socks to fit every occasion
The Busl Barn: Custom-designed, handmade dolls
Kubb Empire: Fun lawn game for the whole family
Crayon Rocks: Beautiful coloring tool for kids
Sticky Rice Stories: Children’s art books focused on faith, family, and education
Kan Jam: Bring the party to the beach or backyard with this made-in-America lawn game
Kennesaw Co.: A part of the New Founding group of companies, Kennesaw Co. offers one-of-a-kind apparel, starting with a sleek, handsomely designed vest featuring a special concealed-carry compartment, and an homage to the 2nd Amendment printed inside. It makes an exceptional gift for hunters, for sportsmen, and for all men who value the right to carry and protect their families.
Vaer: Affordable, American-crafted wristwatches
Golden’s Cast Iron: Dumbbells, kettlebells, outdoor cookers, and clothing
Authentically American: Competitively priced, American-made apparel
Alchemy Goods: Belts, bags, and wallets made with recycled materials
Wilde Tool: All types of tools for your resident handyman, made in Kansas for decades
Over Under Clothing: Apparel and other goods fit for an outdoorsman
Lifetime Leather: Wallets, belts, bags, and cases made with high-quality leather
Council Tool: Hatchets, axes, yard tools and more made in North Carolina since 1886
Duluth Pack: Luggage and bags designed to last forever and made in Duluth, Minnesota
Dainty Jewells: Elegant dresses, blouses, accessories, and more
Nimi Skincare: “Modern skincare, timeless values”
Riveter: Handbags made by military spouses
Averr Aglow: Natural skincare products
Frost River: Masterfully-made luggage and bags
Earthley: All-natural body and hair care, health, and nutrition
Holistic & Hopeful: Organic and natural skincare products
Cinda B: American-made women’s luggage, tote bags, backpacks, and more
Red Land Cotton: Bedding, sheets, towels, and other cotton goods made in the USA
Johnson Woolen Mills: Warm and cozy winter outerwear made in Vermont
Mabel Clean: Toxin-free cleaning products for a well-kept home
Savino Wine Saver: Keep opened wine bottles fresh for a week
Lloydpans Kitchenware: High-quality bakeware and cookware made in the USA
Boniface: Wood-craftsmanship focused on building up families, churches, and communities
Nordic Ware: Timeless kitchenware made in Minneapolis, Minnesota
Colonial Flag: Your patriotic source for U.S. flags
Theology of Home: Books, stationery, and home goods for the Christ-centered woman
Brave American: Patriotic décor and more made in Michigan
For The Table
Gold River Trading Co.: *Featured Business* A part of the New Founding group of companies, Gold River Trading Co. is a specialty tea company that serves modern pioneers forging new frontiers and charting new paths. Blended and packed in the United States, Gold River’s fine teas are a healthy, flavorful alternative to woke beverage companies. Skip the flavored sugar-water and start your day with a cup of 1776 American Breakfast or Gunpowder Green Tea.
Pistachio Land: Yes, there’s a store devoted to pistachios—grown in New Mexico by the same family for decades
John & Kira’s Chocolate: Incredibly tasty chocolates and confections
Mississippi Cheese Straw Factory: Irresistible snacks made from “momma’s own recipe”
Doscher’s Candies: Classic and retro candies, including candy canes
Zesti Sauces: All-natural sauces and seasonings for the refined palate
Lindley Mills: An organic, specialty flour mill, family-run for ten generations
For Outdoor Fun
Wintergreen Northernwear: Supplier of winter coats and more, all designed and sewn in Ely, Minnesota
Hummingbird Hammocks: For those dreaming of warm-weather relaxation
Warmlite: Sleeping bags, tents, and all kinds of outdoor gear
Seek Outside: Backpacks, tents, outdoor cooking stoves, and more
Backpacker’s Pantry: Freeze-dried camping and wilderness meals for your time away from civilization
Pelican Products: Ultra-reliable, U.S.-made gear for hiking, camping, diving, photography and more
This article is reprinted, with permission, from The New Founding’s Align newsletter, which alerts readers how to align their commerce with pro-America companies. Subscribe here.