Barclays is demanding its employees mindlessly agree with LBGTQ mantras in a creepy pride video.
During pride month in June, the multinational bank instructed employees how to “support pride by understanding how our actions can help the LGBT+ community.”
“Gender identity, gender expression, sexuality, attraction [sic] are all different elements to what makes a person up,” a narrator explains. “There doesn’t need to be a link between them. By educating yourself, standing up for others, and being visible in your support, you’re saying ‘I’m an ally.'”
Sometimes gender identity, expression and sexuality are linked, sometimes, they’re not. Sionice talks about gender identity and how we can all become better allies by being aware, respectful and standing up for the community. #withpridehttps://t.co/BztMHmdEvf pic.twitter.com/IzzSpn7X8g
— Barclays UK (@BarclaysUK) June 30, 2021
In addition to disturbingly telling employees to state their alliance with gay, transgender, and other queer people, the company openly encourages employees to prioritize “championing equality, understanding, respect, and inclusivity for the LGBT+ community.”
“Making everyone feel comfortable being themselves at work is central to our culture. We nurture this through activities and initiatives, and building networks for colleagues to connect,” the bank’s pride and diversity page states. “The march towards true equality is far from over. Pride is a time to celebrate how far we’ve come. But it’s also a time to reflect on how we can make things better and continue to serve our LGBT+ community.”
The website also offers a “hear from our colleagues” section imploring members of the company to use “personal pronouns,” affirm “gender identity,” and “avoiding microaggressions”
“Microaggression, whether intentional or unintentional, can negatively affect people within the LBGT+ community,” the specialized section with a video explains.
Other videos featured on the page explain “how we can all become better allies by being aware, respectful and standing up for the community” and “asking someone which pronouns they prefer instead of assuming can make all the difference” so as not to “misgender” someone.