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Podcast: A New Era Of Public Opinion Polling, Data, And Market Research

Morning Consult’s Michael Ramlet joins Federalist Radio to discuss how online surveys are changing how brands and public figures are monitoring public opinion.



Michael Ramlet is the co-founder and CEO of Morning Consult, a technology and media company that is changing the way brands, companies, politicians, and celebrities can accurately monitor America’s public opinions.

Ramlet joins this episode of the Federalist Radio Hour to discuss what brands are learning through online surveys about consumer data and market research. For example, is a trending Twitter hashtag representative of consumer opinions?

“If you were in a communications role and you’re looking at Twitter data, you might think this is cataclysmic, when in fact, maybe it’s not,” he said. “It’s not a proxy for what people think.”

Listen to the full interview here: