The whole ad exercise projects aura of a group therapy session, to get rid of that ‘anxiety’ or insecurity a lady might feel when exposed to an image of someone truly beautiful.
Gillette isn’t against the patriarchy, they’re against the bad patriarchy. What we need, more than ever, is men willing to fight for good patriarchy.
Boys are not lost because of toxic masculinity; they are lost because their fathers have been taken away from them and they cannot figure out how to fill that void with anything but rage and shame.
The Gillette commercial is a diabolical failure from the beginning because it establishes a wrong premise—that masculinity itself is abusive.
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