Much pursued but little understood, millennials represent a key demographic for any candidate seeking the White House.
Co-founder of Echelon Insights, host of the Pollsters podcast, and author, Kristen S. Anderson joins Ben on today’s episode to discuss her new book, The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up).
Anderson argues that while younger voters remain sympathetic to certain liberal policies, they’re much more skeptical of the left’s overall agenda. And that’s a big opportunity for Republicans.
Her advice to the GOP’s 2016 field? Copy Taylor Swift. The pollster explains that millennial voters crave authenticity and expect honesty.
Click here to listen now, or use the embedded clip below.