Joe Arlinghaus founded a Texas based Republican data and analytics operation, Valor America Election Research. in 2016 after leading an independent campaign among Texas Hispanic voters in the 2014 race for Governor in Texas which saw an 18% shift in the Hispanic vote. He and his team used machine learning and econometric analysis to measure the impact in the 2020 election of the so-called “ZuckBucks” on several swing states won narrowly by Joe Biden.
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