How much might it cost a business owner to “come out” as pro-Trump in a blue city like Baltimore, Maryland? Stanley Drebin, the owner of Goldberg’s New York Bagels, a well-known kosher shop in town, has an answer: 15 percent of revenue, with 20 percent fewer customers walking through the door. Drebin didn’t actively express his views, but that didn’t stop the mob from descending on Goldberg’s.
Several weeks before the election on a busy Sunday, several pro-Trump campaigners arrived in a bus to drum up support for their candidate. They remained outside the store, and soon, a customer went outside to confront the campaigners. The customer caused a scene, screaming that Donald Trump was a rapist and a Nazi.
Concerned about the commotion, especially with inappropriate language used outside a store marketed towards religious Jews, Drebin asked the woman to leave. After further insults about Trump, the customer turned her ire towards Trump supporters. At this, Drebin expressed his own support for the Republican candidate for president.
Soon, one-star reviews began pouring in from Clinton supporters on Goldberg’s Facebook page. Reviewers wrote:
Okay bagels, but apparently served with a side of tacit approval of anti-Semitism, misogyny, xenophobia and alt-right leanings. Indigestion imminent.
Poorly run bagel shop, owned by bigots who do not respect or value their community or their customers. Not representative of my Jewish values, my American values, or my breakfast carbs values. Taking my business elsewhere and encouraging everyone to do the same.
The bagels were decent, but the store’s backing of a political candidate that supports racism, xenophobia and sexism will not get my business.
No thanks.. i would rather buy my breakfast from a business that doesnt support racist, xenophobic sexual predators.
After Drebin wrote a plea for customers to come to his defense, hundreds of more positive reviews rolled in, from conservatives and liberals alike. Those kind reviews, however, don’t take the place of the business Drebin has lost for simply holding an unpopular political view.
We’re hearing a great deal about what life will be like in “Trump’s America.” This phenomenon of being run out of business is the result of life in “Obama’s America.” No longer is it safe to hold views different than those who proclaim how tolerant they are. If liberals are horrified at Trump’s emergence, they have this behavior to thank for lending Trump support.
In an email interview between The Atlantic’s Conor Friedersdorf and a 22-year-old Trump supporter living in California, it’s clear how much Trump’s response to politically correct rhetoric fed into his popularity. The Trump supporter wrote to Friedersdorf explaining his position in May, which easily could have been written by Drebin post-election instead:
For me personally, it’s resistance against what San Francisco has been, and what I see the country becoming, in the form of ultra-PC culture. That’s where it’s almost impossible to have polite or constructive political discussion. Disagreement gets you labeled fascist, racist, bigoted, etc. It can provoke a reaction so intense that you’re suddenly an unperson to an acquaintance or friend. There is no saying ‘Hey, I disagree with you,’ it’s just instant shunning. Say things online, and they’ll try to find out who you are and potentially even get you fired for it. Being anti-PC is not about saying ‘I want you to agree with me on these issues.’ It’s about saying, ‘Hey, I want to have a discussion and not get shouted down because I don’t agree with what is considered to be politically correct.’
If the people of Baltimore want to feel good about the bagels they eat (which taste exactly the same as they did a month ago) and virtue signal in every area of their entire lives, even their diets, by all means, avoid Goldberg’s.
In so doing, they can virtue signal their way to more electoral defeats. This behavior only means more and more people like Drebin are not only voting against Democrats, but also against liberal intolerance of anyone who dares hold an alternate view on any number of topics we never dreamed we’d be fighting over four years ago, like the bathroom policy at Target stores.