Todd is the co-author of “The Great Revolt: Inside the Populist Coalition Reshaping American Politics.” In 2016, Todd helped lead the advertising efforts of the National Rifle Association against Hillary Clinton, the most extensive presidential campaign on the conservative side. His is the co-founder of OnMessage Inc., a leading Republican firm that has advised Sens. Rick Scott and Josh Hawley among others.
When Democrats wake up this Sunday after the South Carolina primary, there’s a fair chance their presidential race will be down to just two candidates with the resources to compete in March’s pricey primaries.
The fusion of populism and conservatism as a workable and ideological political movement is emerging in the actions of two newly elected senators: Rick Scott and Josh Hawley.
The field will be too large for party elders to manage. Now they must figure out how to maximize its impact, and the key to it is how the Democratic National Committee structures its debates.
Trumpism is now the unregretted tattoo that altered the Republican coalition, making it edgier, more rugged, and more relentless in pursuing its policy objectives.
There’s a chance that what ails the GOP is terminal, but to give ourselves a chance at recovery, we’ve got to move—physically.
In the next election the question is whether it will be easier for Trump to placate educated suburbanites or for Democrats to heal their estrangement from rural white voters.
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