Adam Schaeffer
Adam Schaeffer

Adam B. Schaeffer, Ph.D., is founder and CSO of Evolving Strategies LLC and ES Partners LLC. Follow him on Twiter at @adam_schaeffer.

How One Simple Ad About Transgender Athletes Could Win Matt Bevin His Election

Exposing voters to the ‘transgender sports’ message boosts Matt Bevin’s two-party support by +10 points overall, from 46 percent to 56 percent. The best persuasion targets move +18 points, from 43 percent to 65 percent support.

Numbers Don’t Lie: Budweiser’s New Beer Campaign Could Make America Great Again

Budweiser is rebranding its beer “America” for the summer. And it could help Donald Trump improve his standing with women voters.