Updated on September 21, 2023. Sixty-four companies and counting.
Rather than highlight the dangerous and irreversible procedures associated with transgenderism, such as chemical castration and genital mutilation, many major corporations have opted to champion trans ideology — even for unsuspecting children. In order to help Americans hold these companies financially accountable, The Federalist has compiled a list of major businesses promoting and glorifying gender dysphoria.
The shaving company featured a trans-identifying woman in an ad for its Braun Series X Hybrid Trimmers. The ad image, which the company told Newsweek is two years old, shows the shirtless female with mastectomy scars shaving her beard with the Braun razor.
Popular job search engine Indeed made headlines in summer 2023 after it announced that it would give any of its self-identified gender dysphoric employees or their immediate family members $10,000 to move to states that still allow radical gender experimentation.
The Texas-based company’s decision comes amid a conservative-led crackdown in dozens of states on the widely unpopular practice of surgically mutilating children.
62. Vampyre Cosmetics
The gothic cosmetics company Vampyre Cosmetics canceled a partnership with rockstar Alice Cooper over the singer’s comments on transgenderism.
“I’m understanding that there are cases of transgender, but I’m afraid that it’s also a fad, and I’m afraid there’s a lot of people claiming to be this just because they want to be that,” Cooper said in a recent interview. “I find it wrong when you’ve got a six-year-old kid who has no idea. He just wants to play, and you’re confusing him telling him, ‘Yeah, you’re a boy, but you could be a girl if you want to be.'”
The remarks drew a condemnation from the cosmetic supplier.
“In light of recent statements by Alice Cooper we will no longer be doing a makeup collaboration,” the company wrote in a Friday statement. “We stand with all members of the LGBTQIA+ community and believe everyone should have access to healthcare. All pre-order sales will be refunded.”
Mouthwash brand Listerine created and sold a product covered with rainbow and pro-transgenderism graphics, and is part of a “Care With Pride” initiative run by its parent company Kenvue, which also owns brands like Neutrogena, Tylenol, and Band-Aid. “Since its inception more than a decade ago, Care With Pride has donated more than $1.5 million to LGBTQIA+ nonprofit groups,” according to Kenvue’s website — including Family Equality, a group that promotes transgender surgeries.
60. Mars Inc.
Skittles — which is owned by Mars Inc. — recently launched a series of new LBGT-themed candy wrappers. Listed under “SKITTLES Pride” on the company’s website are several pro-LGBT box designs, one of which includes the phrase, “Black Trans Lives Matter.”
“We’ve given up our rainbow so that the LGBTQ+ community can share theirs,” a website caption reads. “This Pride Month, we’re amplifying stories within the LGBTQ+ community for all to discover. We begin by showcasing the designs of five talented artists on our SKITTLES Pride Packs, each with their own story to tell.”
The razor blade company partnered with a self-identifying “trans man” to launch a new razor set for “pride month” 2022, with 100 percent of the set’s profits reportedly going to the Trevor Project, a radical LGBT organization that supports chemically castrating minors. For “pride month” 2023, Harry’s gave $5 to the Trevor Project for every “Pride Shave set sold.”
Harry’s is a regular financial contributor to the group, according to the razor company’s website.
The cell service provider released an ad on June 1, 2023, featuring Nik Kacy, a self-described “transmasculine individual who identifies as nonbinary” and uses “they/them” pronouns. In the video, Kacy highlights her focus on building “a network of other queer entrepreneurs where we brainstorm, [and] collaborate.”
“We really support one another a lot,” Kacy said.
57. Planet Fitness
Planet Fitness is donating all proceeds from its 2023 “Pride Collection” to the It Gets Better Project, a nonprofit that seeks to “uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe.” The group has expressed support for so-called “gender-affirming care.”
56. Pottery Barn
Upscale furniture brand Pottery Barn jumped on the radical gender ideology bandwagon in June 2023 when it hosted a virtual reading of the transgender propaganda book I Am Jazz.
The video features “Jazz,” a boy whose parents profited off of marketing him as one of the youngest children to consistently cross-dress and use pronouns that don’t correspond with reality. He eventually suffered complications after undergoing mutilation as a minor.
Hundreds of customers flooded the post with comments expressing their disappointment and outrage.
In the lead-up to “pride month” 2023, the clothing retail chain was caught selling LGBT-themed clothing for babies as young as three months old. On May 30, The Daily Caller reported that Kohl’s has also donated $35,000 to GLSEN, an LGBT activist group that “promotes gender ideology” and advises schools to conceal a child’s decision to “identify” as something other than his or her sex from that child’s parents.
In honor of “pride month” 2022, Walmart announced it had donated $500,000 to PLFAG, a self-described LGBT advocacy group that opposes legislation barring males from competing in women’s sports and banning trans surgeries and puberty blockers for minors.
53. The North Face
The outdoor apparel company partnered with Pattie Gonia — a drag queen who uses “they/she” pronouns — to launch its 2023 “Summer of Pride” collection.
“Nature lets you be who you are, so, for the second year in a row @thenorthface is hosting Summer of Pride together with @pattiegonia (they/she) to celebrate you and all the beautiful ways you get outside,” The North Face and Pattie Gonia wrote on Instagram. The company also featured the woman-pretender in an ad highlighting its summer line.
To commemorate “pride month” 2023, PetSmart has launched a new collection of LGBT-themed pet accessories. Titled, “You Are Loved,” the collection is designed to “[c]elebrate the spirit of Pride” with one’s pet. On its website, PetSmart also proclaimed its “support for the LGBTQ+ community” and announced it had made a $200,000 donation to GLSEN, an organization founded by teachers focused on injecting the left’s radical gender ideology into schools.
51. Victoria’s Secret
The women’s lingerie retailer, Victoria’s Secret, has been featuring male models who dress up as women since 2019 to promote intimate apparel.
A Starbucks ad in India is encouraging parents to affirm gender dysphoria with a two-minute clip featuring a transgender actress. Arpit, who has not seen his father since before transition, sits down with concerned parents at a Starbucks coffee shop bracing for another episode of turbulence in their relationship. When the father gets up to order drinks for the table, the barista announces three coffees ready for “Arpita,” signaling parental acceptance of their son’s newfound identity.
The sportswear company selected a man to model one of its swimsuits for the company’s 2023 women’s swimwear line. The decision comes as part of Adidas’ “Pride 2023” campaign, which includes collaborations with Rich Mnisi, a South African “queer designer,” and Athlete Ally, a LGBT-focused nonprofit that supports men competing in women’s sports.
According to an Adidas press release, the latter partnership is aimed at ending so-called “homophobia and transphobia in sport[s].”
Adidas also partnered with a woman on testosterone in 2022 to promote its Spring Summer Lookbook.
48. Sports Illustrated
Sports Illustrated has received flak over the years for plastering pictures of mostly nude women all over its swimsuit issues. The magazine’s controversial reputation only intensified when it traded featuring female models for men with fake booties and breasts.
In 2021, SI chose Leyna Bloom, a man, to cover one of its summer issues. The lead photo shows Bloom in a bathing suit that shows off his artificially modified chest.
SI furthered its commitment to advancing radical gender ideology in 2023 when it chose its second transgender cover model, singer Kim Petras, for its swimsuit issue.
Retail giant Target has gone out of its way on numerous occasions to push a rainbow agenda. In 2022, the company started selling “chest binders” for women trying to make their chests appear more masculine and “packing underwear” for men seeking to hide a bulge. For toddlers, the company reportedly also offered tie-dye T-shirts proclaiming “trans rights are human rights.”
Target was an early corporate activist for the transgender movement, drawing backlash in 2016 for welcoming sexually confused men to use women’s restrooms.
46. Urban Outfitters
For years now, retailer corporation Urban Outfitters gravitated towards selling gender-bending clothing.
In 2017, UO’s shift towards transgenderism became even more apparent when it launched an ad campaign featuring at least one transgender model. By June of last year, the clothing company expanded its embrace of radical gender ideology to promoting alphabet activist organizations such as the Transgender Law Center.
More recently, Anthropologie, whose parent company is Urban Outfitters, shut down the comment section on one of its Instagram posts after it received harsh backlash for showing off women’s dresses and other clothing using a male model.
Since the 1980s, Smirnoff has embraced and tried to radicalize gender ideology in its advertising. More recently, the vodka company entered a paid partnership with several drag queens including “Maxine LaQueene,” a man who makes a profit masquerading as a woman, to promote its “Show Up Show Off” drag competition.
44. U.S. Navy
While the U.S. Navy isn’t technically a company, its move to push pro-transgender propaganda falls far outside of the service branch’s proper role and mimics the gimmicky decisions of corporate boardrooms. In addition to pushing pronouns, the U.S. Navy hired active-duty drag queen Yeoman 2nd Class Joshua Kelley to be one of five “Navy Digital Ambassadors.” These ambassadors are instructed to “attract the most talented and diverse workforce” amidst what has become one of U.S. Naval leadership’s biggest hiring droughts.
The film studio’s upcoming adaptation of “The Hunger Games: The Ballad of Songbirds and Snakes,” will feature Hunter Schafer, a transgender-identifying man, portraying a female character from the series. In the original “Hunger Games” trilogy, Schafer’s character, Tigris Snow, is a woman who appears in the series’ final installment to assist the main characters in their mission to take down the ruling Capitol. The character was originally portrayed by actress Eugenie Bondurant in Lionsgate’s “The Hunger Games: Mockingjay — Part Two.”
Lionsgate also partnered with transgender-identified TikTok star Dylan Mulvaney to promote the film “Are You There God? It’s Me, Margaret.” On Saturday, the prominent influencer published an interview with Judy Blume, the author of the book behind the movie, on the Chinese platform.
Allure, the “first and only dedicated beauty magazine,” celebrated Dylan Mulvaney, a man who masquerades as a woman, with a gushing feature at the conclusion of his “365 days of girlhood” stunt. The women’s magazine also posted a “get ready with me” video with Mulvaney to its TikTok account.
“If there is one thing @dylanmulvaney is going to do, she is going to have a good time no matter what is happening. Not only that, she makes sure her beautiful energy touches others. Follow along as actor, singer and Tiktok tour de force gets glam for her A List photoshoot,” the video description states.
For years now, beauty brand chain Sephora has centered its business model around the promotion of transgenderism.
In 2018, the company launched makeup classes and tutorials that help men use cosmetics to cover up their inherently male features and masquerade as women.
Since then, Sephora has only doubled down on its embrace of radical gender ideology. The company’s advertisements featuring cross-dressing children and fake pronouns were even rewarded by a Webby nomination.
In addition to partnering with organizations that promote harmful, irreversible mutilation, specifically on children, hair care brand Pantene is responsible for several marketing campaigns endorsing gender-bending.
In 2021, the company launched an advertisement featuring a young boy whose lesbian guardians help him pretend to be a girl.
39. Maybelline New York
Makeup brand Maybelline is no stranger to using men to sell products primarily created for women.
In 2019, the company partnered with Beauty Studio to give makeovers to men who think costumes and accessories will make them women.
The worldwide company also advertised its products in several commercials aimed at highlighting the alleged “toxic harassment facing women, non-binary people and other LGBTQIA+ communities.”
38. Honey Birdette
Honey Birdette posted a photo of Jake DuPree — who calls himself “non-binary” and uses “they/them” pronouns — on its Instagram modeling the company’s lingerie products. When pressed by Outkick on what led to the decision to have a man model lingerie, Honey Birdette claimed it “fosters an inclusive and diverse environment” and pledged to use its “voice to empower and support the LGBTQ+ community, women, and anyone who wants to feel fabulous in our lingerie.”
The lingerie brand also asserted it will delete any “negative comments” on its Instagram post featuring DuPree.
Beauty cream brand Olay partnered with Dylan Mulvaney, a man famous for his mockery of women, in March 2023 to promote its new sunscreen line. The advertisement, posted to Mulvaney’s TikTok, features the 26-year-old wearing a bow and twirling around a room while donning the serum. Olay also posted a compilation video of its paid partners, all of whom are female except Mulvaney, to its TikTok page.
Amazon has a history of catering to LGBT activists by promoting their content and memory holing any products or materials that discuss the severe and irreversible damage ill-named “transitions” have on people who undergo them.
Most recently, just one day after a transgender shooter killed three students and three staff at a Nashville Christian school, Amazon Vice President of Global Diversity, Equity and Inclusion Candi Castleberry sent a message to “LGBTQIA+ employees and allies” reaffirming that the company “remains in solidarity with our LGBTQIA+ employees, customers, and communities” during “this period of apprehension and uncertainty.”
Days before that, Amazon released an advertisement promoting “inclusivity” by featuring a girl who comes to terms with light facial hair after she dresses up like male singer Freddie Mercury.
35. Svedka Vodka
Dylan Mulvaney, a man who made a career out of wearing women’s clothing, entered a paid partnership with Svedka Vodka in June of 2022.
“Your girl is letting loose with @svedkavodka at LA pride this year!!” the caption reads.
Dylan Mulvaney was also the star of an Instacart campaign in which he was paid to pretend that he did not have access to the slumber party experience until he decided to dress up as a girl.
Crest apparently paid Dylan Mulvaney to discuss which “physical attribute” he is “most attracted to” while promoting the company’s teeth whitening strips.
In a paid partnership with dating site OkCupid in 2022, woman impersonator Dylan Mulvaney promoted the site while “updating” his profile.
Drink company SodaStream similarly partnered with Dylan Mulvaney to create an advertisement captioned “Bubble water for a bubble girl !!!”
CeraVe apparently entered a paid partnership with influencer Dylan Mulvaney, a man pretending to be a woman, in August of 2022. This round of Mulvaney’s sickening distortion of femininity came in the form of a video about his skincare routine.
Deodorant company Native embraced the left’s alphabet sexual ideology when it partnered with glamorized male Dylan Mulvaney and the notorious transgender activist organization The Trevor Project and Walmart to promote its products. Native also used Mulvaney to announce a new product scent, with the caption “@Dylan Mulvaney’s wish is our command.”
Mulvaney, dressed up in a crop top and skirt, also listed a video of himself promoting Neutrogena’s June 2022 “Make A Splash” campaign as a “paid partnership.”
For years now, tampon brand Tampax has ignored biological reality to push the transgender agenda. In 2020, Tampax insisted to its Twitter followers that “not all women have periods.”
“Also a fact: Not all people with periods are women,” the brand claimed. “Let’s celebrate the diversity of all people who bleed!”
In recent years, Tampax employed the help of woman impersonator Dylan Mulvaney, a man who never has and never will menstruate, to promote menstruation products, sending him a public relations package. At one point, Mulvaney even jokingly questioned why a company that sells products to women with periods would work with him since he has male genitalia and physiology.
26. MAC Cosmetics
MAC Cosmetics has executed several brand deals with career woman-mocker Dylan Mulvaney. In one advertisement, a makeup artist is seen giving the man tips on how to cover up his beard with products to appear more feminine. Mulvaney states in the video that he endorses the company because of its mantra “all ages, all races, all genders.”
25. Jack Daniel’s
Jack Daniel’s came under fire recently for using a man, decked out in over-the-top jewelry, clothing, and makeup under the guise of “drag,” to promote its products.
The popular Tennessee whiskey brand also launched a reality series in partnership with several “RuPaul’s Drag Race” alums to spread its “small town, big pride” campaign. The show features the men in costumes “glamping” at the Jack Daniel Distillery in Tennessee.
The women’s beauty company, Ulta, featured two men on its new “Beauty Of…” podcast last fall, including transgender-identifying TikTok star Dylan Mulvaney.
23. Calvin Klein
Calvin Klein has been advertising its underwear line with transgender models for years.
In May last year, the company celebrated Mother’s Day with a feature of transgender partners, one of whom was pregnant and bearded.
The athletic fashion company advertised its women’s products through a paid partnership with woman-imitator and TikTok star Dylan Mulvaney.
Additionally, Nike kicked off its 2023 “pride month” campaign by promoting a panel discussion by a medical professional known for mutilating minors.
The once family-friendly toy company decided to throw its hat in the rainbow ring with the March 2023 launch of a teddy bear inspired by drag performer RuPaul. According to Breitbart, the bear comes with “exaggerated drag make-up” and “a gold-sequined dress, gold pumps, and a flowing blonde wig.” On the Build-a-Bear website, the company refers to the bear with female pronouns.
20. The Hershey Company
For International Women’s Day 2023, the popular chocolate company put the face of Fae Johnstone, a man who masquerades as a woman, on its candy bar wrappers.
In a statement provided to Fox News, the beer company confirmed that its Bud Light brand has officially partnered with Dylan Mulvaney, a man who parades around in women’s clothes. On April 1, 2023, Mulvaney revealed on social media that Bud Light had sent him a beer can with his face on them to celebrate a year of “girlhood,” calling it his “most prized possession.”
18. Country Music Television
Several days after a woman who apparently identified as transgender killed six people, including three children, in a shooting at a Nashville Christian school, country singer Kelsea Ballerini took the stage at the 2023 CMT Awards to perform “If You Go Down (I’m Going Down Too)” alongside drag performers from “RuPaul’s Drag Race.”
In an Instagram post, CMT declared itself and Ballerini to be “proud supporters” of the Trevor Project, an activist organization that assists young people in obtaining so-called “gender-affirming care,” meaning “hormones and genital surgeries rather than counseling to accept one’s biological sex.”
Apple users who visited the App Store on International Women’s Day 2023 were greeted with a giant poster of Naomi Hearts, a man who pretends to be a woman. Clicking on the poster directed users to an article detailing Hearts’ campaign for “self-love” and advocacy for dangerous trans procedures.
Ahead of Women’s History Month, KitchenAid featured woman-pretender Dylan Mulvaney on the cover of its 2023 Color of the Year campaign launch and newsletter.
Arguably the most notable child entertainment corporation in the world, The Walt Disney Company has become obsessed with forcing leftists’ radical gender theory on unsuspecting children. In March 2022, unearthed videos revealed Disney’s plans to incorporate a “not-at-all-secret gay agenda” into its children’s programming. Around the same time, the company publicly denounced Florida’s “Parental Rights in Education” law, which prevents school officials from instructing students in kindergarten through third grade on concepts such as “sexual orientation” and “gender identity.”
12. National Hockey League
In November 2022, the professional sports league posted a tweet promoting a tournament “comprised entirely of transgender and nonbinary players.” In response to fan criticism, the NHL doubled down, tweeting “Trans women are women. Trans men are men. Nonbinary identity is real.”
In March 2023, the streaming platform released an episode of “Ridley Jones” — a Netflix Jr. cartoon show created for preschoolers — in which a bison character comes out as “nonbinary” and explains the concept of pronouns.
In January 2022, the candymaker announced that the M&Ms in the company’s television ads would “dress and act in more gender-neutral ways.”
“We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and backstories to be more representative of the dynamic and progressive world we live in,” said Jane Hwang, the global vice president for M&Ms.
In September 2022, M&Ms separately announced the creation of its purple “spokescandy,” an M&M “designed to represent acceptance and inclusivity.”
9. Cartoon Network
“Addressing someone using their pronouns and name shows that you RESPECT them as their authentic self!” the tweet reads. “We celebrate the journey of our trans and gender-non-conforming friends on this #TransgenderDayofVisibility!”
The company’s streaming service, Paramount Plus, celebrated 2023’s “Trans Day of Visibility” by posting a tweet highlighting trans-identifying characters in its programming. The Paramount Plus Twitter account also posted a video of former “RuPaul’s Drag Race” contestant Kylie Sonique Love, who claimed “we are born this way, obviously.”
7. Black Entertainment Television
On March 31, 2023, the entertainment outlet posted a tweet highlighting Bré Rivera, a man pretending to be a woman who is purportedly the first so-called “Black Trans woman to lead a Black Trans fund.”
“There’s power in knowing who you are not only on #transdayofvisibility but every day,” the BET account wrote.
In celebration of 2023’s “Trans Day of Visibility,” the streaming platform posted a tweet highlighting four transgender streamers.
The television network posted a banner on its Twitter account that reads, “Trans Rights Are Human Rights,” to commemorate “Trans Day of Visibility.”
“This statement stays true 365 days, but using #TransDayofVisibility to make sure y’all are aware that this is and will always be a safe space,” the tweet reads.
“Today we support #TransDayOfVisibility,” the NBA-subsidized league wrote in a March 31, 2023, tweet. “To our trans and gender-fluid community, we celebrate and will continue to stand with you.”
The motor sports organization announced it was partnering with the Carolinas LGBT+ Chamber of Commerce in January 2022. The Christian Post reported that the latter “describes itself as ‘an organization of gay, lesbian, bisexual, transgender and LGBT+ and allied businesses, corporations and professionals throughout western North Carolina and most of South Carolina’ with a mission to ‘foster equity, inclusion and economic prosperity for the LGBTQ community through strategic policy, professional enrichment, ally partnerships and economic development.'”
2. Kate Spade
Similar to other major corporations, Kate Spade has partnered with social media influencer and woman-wannabe Dylan Mulvaney. In March 2023, Mulvaney posted a TikTok video of himself prancing around the company’s New York store, while promoting the Kate Spade 2023 women’s spring fashion line.
For “pride month,” the children’s entertainment network released a video in June 2021 in which drag queen Nina West sings about the meaning behind each color on the “pride flag.” That same month, the network also confirmed it had cast its first transgender-identifying teen actor in one of its children’s shows.
The network released a separate video featuring West as a cartoon that same year in its most recent adaptation of “Blue’s Clues.” During the sing-along, West discusses different kinds of families, including “those with trans, non-binary, lesbian and gay parents,” as the New York Post noted.