It’s much, much harder to enjoy all that SXSW has to offer than it used to be, at least without being forced to buy an expensive badge.
Luckily, the festival delivered again, with a disorienting mix of trendy tech panels and sweaty queues to nowhere.
There’s the Buttermilk Fried Chicken & Waffle, the Waffle Burger, even the Smoked Salmon Waffle, plus sweeter verities with Nutella, chocolate covered Strawberries, and the best: S’mores.
Uber and Lyft were noticeably absent from SXSW this year, damaging Austin’s reputation as a tech hub. The city’s political leadership is to blame.
When this festival was first founded in 1986, it was about music. Austin is a music town, the Live Music Capital of the world.
AMC isn’t the only network paying for a pop-up restaurant to promote a TV property at SXSW.
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