Michael P. Benard
Michael P. Benard
michaelbenard
Michael P. Benard is former director of communications and vice president of Kodak (retired), where he had a front-row seat to technology transformation and its seismic impact. He has served as a highly rated speaker on this subject at the International Newsmedia Marketing Association and the American Press Institute.
Despite What You’ve Heard About Subscription Booms, The Media Is Still Tanking

The Pew Research Center has pointed out that, despite subscription increases for a few big newspapers, overall circulation and revenue for the industry are down.